Asom Barta is a multilingual digital news media. The media published by Asom Barta Group simultaneously from Majuli and Guwahati of Assam. It was launched on 1st January, 2020. The weekly Assamese infotainment broadsheet newspaper & Digital media focuses on Assam-specific issues, lifestyle, brands, new launches, entertainment etc.
It also covers national/international news and carries more analytical, investigative and rich data stories. The 8-page broadsheet has been launched with a print run of 10,000 copies. The broadsheet primarily caters to readers above the age of 16, belonging to SEC B and above category. It mainly targets students, working professionals, entrepreneurs and the youth.
Asom Barta has always been a state favourite and provides the chance to tackle content which is different from dailies or magazines. It is an exciting medium and since the new Indian is always on the move, something concise and at the same time informative would do well. The platform is secondary; it is the content that will make it click. The broadsheet format appeared most suitable for the content being provided by the publication.