New Delhi, January 13, 2026 – In a landmark move to prioritize the safety of delivery riders, the Government of India has effectively prohibited quick commerce and food delivery platforms from promoting 10-minute delivery guarantees. This decision addresses long-standing concerns that ultra-fast timelines were forcing gig workers to ride recklessly, resulting in frequent accidents and hazardous conditions.

Here are delivery riders navigating busy Indian streets under pressure from tight timelines: 7 “LARGE” 8 “LARGE”

Union Labour Minister Mansukh Mandaviya personally intervened, holding key discussions with senior executives from major players including Blinkit, Zepto, Swiggy, and Zomato. The Minister urged companies to immediately remove any references to strict delivery time commitments from branding, advertisements, social media, and apps.

All platforms assured compliance, agreeing to shift focus from speed-based marketing to worker welfare.

Blinkit has already acted swiftly, eliminating its famous “10-minute delivery” claim. The brand updated its messaging — for example, replacing “10,000+ products delivered in 10 minutes” with “30,000+ products delivered at your doorstep”.

Check out recent visuals of Blinkit delivery updates and branding changes: 4 “LARGE”

Other companies are widely expected to follow in the coming days.

This government action follows massive nationwide strikes by gig workers on December 25 and December 31, 2025. Thousands of delivery partners, backed by unions like the Indian Federation of App-Based Transport Workers (IFAT), protested demanding fair pay, social security, and an end to unsafe 10-minute pressure targets.

Scenes from the gig worker protests across India: 16 “LARGE” 17 “LARGE”

The initiative marks a significant policy shift in India’s booming quick commerce sector, aiming to ensure better safety, security, and dignified working conditions for lakhs of gig workers.

Union Labour Minister Mansukh Mandaviya leading the charge for worker rights: 12 “LARGE”

Quick commerce giants like Blinkit, Zepto, Swiggy, and Zomato continue to grow rapidly — but now with safety first: 0 “LARGE”

This move is being hailed as a major victory for gig economy workers nationwide. Stay tuned for updates as more platforms roll out changes.